A LITTLE BIT
About me
Hey there, I’m Veronica but almost everyone calls me V!
I teach accounting, bookkeeping & tax business owners how to create and repurpose content to have massive visibility online, attract and convert the right audience to grow their business, and do so with ease. I help you throw-out feelings of frustration, overwhelm, and confusion. I share my system to lengthen the life of the content you create to give you maximum impact to earn more by doing less (no, but seriously, it’s all about the strategy!)
In late 2010, after 20 years in Corporate America as an Accounting and Finance executive, I was craving flexibility, creative freedom and building something of my own, so I launched and grew my own CFO consulting practice (a client-facing, offline, brick & mortar type), serving clients across San Francisco and Silicon Valley; however, in the process, I also hit a few limitations like most consultants often do when trading hours for dollars. I realized with a full roster of clients, I could not scale with the business model I’d build.
That’s when I expanded my consulting practice to the online space to leverage a new audience and create more ways to provide a variety of services (not all dependent on just me trading hours for dollars), and I went from having built a highly STRESSFUL business I didn’t LOVE, to re-designing a business I absolutely L-O-V-E!.
Through my simple framework, you’ll learn how to create content and repurpose it to give you maximum exposure and stretch out the life of the content you spent time creating.
I can help to UP-LEVEL and love your content creation strategy to grow your business online!
REAL TALK:
Stuck
You’ve been creating content but are starting to feel defeated by HOW LONG it takes to create and frustrated that all you hear are crickets whenever you publish the content you created.
Dreaming
You’d love to have a content strategy that keeps you from spinning your wheels and instead HAVE A SYSTEM that allows you to create, plan, repurpose and share your content with a focus and purpose.
Monetize
You’re so ready to start attracting and connecting with the right audience who eagerly waits for your content. The relationships you build through your content will increase trust in you and ultimately you’ll CONVERT them to paying clients.
Ready!
We can help you put the strategy behind your content, design a repurposing framework to lengthen the life of your content, and give you maximum visibility to grow your business online. ARE YOU READY?
Been there. Done that. We can help!
Here’s how we can work together:
One Social Media Channel Review, Assess, Recommend
You may only need to make a few minor tweaks and improvements to your existing content marketing strategy. Let’s start with you selecting one of your social media channels (FB, IG or LinkedIn) and I’ll send you a questionnaire for you to fill out, and I’ll get busy reviewing and recording my assessment and deliver recommended tips to improve.
60 Minutes to Fast Track Your Content Strategy
Boost your online visibility with a clear path and strong content marketing strategy. Book your strategy session today. Together we work on YOUR ONLINE VISIBILITY to accelerate your brand. This Strategy Session will give you a quick mixture of expert ideas and strategy. Together we figure out where you’re going next and immediate steps to take action.
Done-For-You Package to level up your long form content
A content repurposing package to stretch the life of the content you’ve already created. Content repurposing involves reframing (I call it up-cycle and recycle) existing content to catapult your online visibility for increased traffic and brand awareness. We help Accountants, Bookkeepers & Tax preparers take their long form content and lengthen it’s life.
Credentials + Experience
✓ 20+ years as a CORPORATE Executive in Accounting, Finance & Business Operations working with Startups and Emerging Growth companies
✓ In the past 10 years, I’ve built a very SUCCESSFUL CONSULTING practice as a Business Consultant working for some exciting & booming companies in Silicon Valley. My clients’ industries have ranged from professional services to software to manufacturing drones. Regardless of industry, each client has the same set of goals: To grow in revenue, increase gross margin performance, and build the infrastructures to handle that massive growth.
✓ Expanded consulting business ONLINE to work with Corporate Professionals teaching them how to start their online business, later pivoted to working with Accounting & Bookkeeping business owners helping them with their content marketing strategy (I’m home!).
✓ Fully BOOKED with 1:1 clients, sold out group programs, helped hundreds of community members to learn to show up and get visible with a strategy
✓ Started with ZERO social media presence - I didn’t even have a FB account until Dec 2015, in less than 8 months grew FB Group community to over 2.5k
✓ PUBLISHED in YFS Magazine, Huffington Post and Thrive Global
✓ Published a 40 PODCAST Episode series “The Pursuit of Online Entrepreneurship”
✓ Featured in multiple Podcasts (find the featured episodes on my Home Page)
✓ Hired my own 1:1 Online Marketing coach in 2015, enrolled in and completed multiple group programs and online digital courses to scale my own online business. [Digital Course Academy (DCA), Marketing Impact Academy (MIA), Business By Design (BBD) and more, all to help me increase my skills & experience, and deliver a better client experience and PASS ON my knowledge.]
What People Are Saying
“The progress is surreal and your recipe works. I can’t thank you enough for sharing your expertise and for your patience.”
— Regina Reed, Operations Assistant
“Following Veronica’s processes and with her guidance, I landed my FIRST client within a few weeks of implementing her strategies, and a second followed shortly thereafter.”
- Kelly Taxter, Trust Your Gut Inc
“Just like in high school, you have a favorite teacher, because of their personality, their vibe and the way they teach/deliver information. Veronica shares and offers easy to follow instructions, lots of support, and you’ll be able to see the bigger picture once you puzzle the pieces together.”
Rachel Manuel, VA Ninja
Most Recent Podcast Interview Appearances
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”
~ Colin Powell
Fun Facts:
I was born in SF General Hospital but I grew up in San Salvador Central America with my maternal grandparents. Spanish is my first language (but numbers were the same in Spanish & English, lucky me!). I learned to speak, write and read English at age 11 when we moved back to San Francisco where I then grew up with my paternal grandparents. My first English teachers were Mr. Rogers and Sesame Street 😀.
I met the love of my life on Match.com over 16 years ago; He’s a SCIENTIST who loves to travel, cook, garden and is a great doggie dad. He’s my biggest fan, loudest cheerleader and the best partner. Yes, we met online!
My other light…my younger sister Zynthia. From the moment she was born, she’s been a gift in my life and I live for our FaceTime calls!
Erik and I adopted Coco 14 years ago. The day we brought her home, she made us a family!. She’s the love of our lives.,Here she is with her favorite toy…her little chicken.
My Grandmother Laura (my original life coach), will ALWAYS be the light of my life! Biggest lesson-treasure the perfect moments…even the imperfect ones.
I have naturally curly hair, it’s like a little wig when in its natural way. Oh, and while I like Starbucks Coffee, I really love Dunkin Donuts coffee because it reminds me of getting coffee and donuts with my Grandpa on Mission Street in San Francisco
I spent 20 years in Corporate working in Accounting, Finance & Operations before starting my consulting practice. I’ve been in business for 10 years! During that time, one of the BIGGEST lessons I’ve learned is that we as entrepreneurs tend to overcomplicate things. I’ve learned my lesson and now, that’s what I want to help Accounting, Bookkeeping and Tax business owners with: keep it simple to start with, gain confidence, get your clients a win and grow their business online. While I love systems and automation, sometimes, there’s just something about putting pen to paper-you can call me ‘old school’ I’m ok with that!.
Talk to me…
YOU’RE NOT ALONE AND DON’T HAVE TO DO THIS ALONE. I CAN HELP.There’s no commitment, pressure, or obligation.